- The product was created after tracking consumer trends, interests, and behaviours in the last year
- The fully-cooked chicken breast is a clean source of protein that is sliced and ready-to-eat, and is free of allergens, phosphates, MSG, and nitrites
- Khazan’s latest product line is now available in Kuwait and will be available in Saudi Arabia and the UAE later this year
Kuwait, May 5, 2021 — Mezzan Holding KSC (BKSC: Mezzan), one of the largest manufacturers and distributors of food, beverage, FMCG, and healthcare products in the Gulf, announced today the launch of its latest gourmet product line by Khazan across three key Gulf markets — Kuwait, Saudi Arabia, and the UAE. The new product line features a gourmet, ready-to-eat, marinated and sliced chicken breast that is free of allergens, phosphates, MSG, and nitrites.
The ready-to-eat halal product is available in five savoury flavours: Barbecue, Green Mabooch, Tawook, Tikka, and Flame Grilled. The product range is now available at supermarkets, and other food retailers in Kuwait. The product will be available soon in the UAE and Saudi Arabia.
Khazan’s fully-cooked chicken product represents a new chilled food segment in the Gulf market. Mezzan conceptualized the product after tracking consumer trends, interests, and behaviours in the last year which showed an increase in consumer demand for marinated poultry products and consumers wanting to make healthier choices. This resulted in the development of the new product category that provides consumers with a clean protein source free of allergens, phosphates, MSG, and nitrites that don’t require thawing and can easily be consumed and refrigerated for up to three months.
Mezzan Commercial Director for Food & Beverages, Lindsay Wakefield said: “At Mezzan, we constantly pay attention to consumer interests and trends that align with our product portfolio. After reviewing numerous studies about the success of the chilled food segment during the pandemic, particularly poultry products, and the increasing trend among consumers seeking premium products that are accessible and good for your health, we wanted to introduce a product line that would suit the current and changing needs of the market. We are happy to announce the launch of Khazan’s first gourmet, ready-to-eat, marinated, chilled chicken product line. With no thawing required, the product is the perfect solution for busy households who want a healthy alternative that is time-saving, practical, and safe.”
Mezzan Holding is a vertically integrated business with commercial operations in manufacturing, distribution, retail, wholesale, and contract services. The company’s manufacturing division produces chips and snacks, meats, bottled water, and canned foods through production facilities in Kuwait, Qatar, and the UAE. Its subsidiaries currently manufacture and distribute over 34,000 SKUs for leading global brands in the Gulf region.
Founded in 1961, Khazan is produced by Conserved Foodstuff Distributing Company, which is recognized as one of the largest producers and distributors of premium, halal meat, and poultry products in the Middle East. The brand maintains a state-of-the-art processing facility that sets high standards for Islamic dietary requirements, hygiene, and quality assurance processes with operational facilities in Kuwait and the UAE.