In the past 75 years, Mezzan Holding grew from a single store operator to a regional manufacturer and distributor of over 34,000 SKUs from over 1,200 local, regional and global brands.
One of the main drivers of success is the commitment we have to our partner’s success in the regional market. We guarantee that each of our partners benefits from Mezzan Holding’s strict values and commitments, including:
Efficient distribution & logistical infrastructure
As Mezzan oversees the distribution of various products, our logistical infrastructure is continuously updated and modernized to fulfill the demand of our ever-growing partners and consumers.
State-of-the-art warehousing & storage facilities
Mezzan Holding controls the largest warehouse and storage facilities in Kuwait, which regularly undergoes safety and quality checks. Our regional facilities across the Gulf, Jordan, and Afghanistan follow the same safety and quality procedures, ensuring partner products are well maintained and delivered safely.
EFFICIENT & AGILE MARKETING SUPPORT FOR OUR PARTNERS
We have dedicated marketing teams whose primary goal is to support our partners with vital consumer insights and applied market knowledge.
Commitment to growing shelf space & driving market penetration
Mezzan is dedicated to withholding its position as a market leader in Kuwait. We continuously increase our market penetration in the GCC with our continually expanding shelf space, strong relationships with regional retailers, and applied market knowledge.
Deep-rooted relationships with supermarkets & retailers for partner brands
We pride ourselves on our strong relationships over the years with regional supermarkets and retailers. Our dedication to these flourishing relationships translates to premium shelf locations and brand awareness for our partners.
Continued market research & pricing recommendation
We have a committed team that analyzes the ideal in-store strategies, pricing strategies, marketing activations, and promotions. This allows us to continue to recommend the perfect blueprint that ensures profitability for our partners.