Today, Mezzan Holding’s operations span across the Gulf and other select markets through 30 vertically integrated operating companies. We operate in over seven countries and sell 2.9 million items daily from over 1,200 brands. We have set our footprints in Tamween, Cooperatives, supermarkets, hypermarkets, mini-marts, and others. Our legacy brands, including Al Wazzan, KITCO and Khazan, coupled with our partner brands have earned superior brand recognition, consumer loyalty, deep market penetration and vast market reach.
We pride ourselves on being reliable distribution partners for the food category with the capabilities to achieve qualitative and quantitative success. One of the main drivers behind our continuous growth is the commitment we have to our partner’s success.
Our distribution line provides a modern and optimized approach to the distribution of foodstuff across all the markets we operate in. We are proud of our partnerships with other premium food brands such as General Mills, Pillsbury, Nestle, Green Giant, Kraft Foods, Betty Crocker, Beyond Meat across the GCC.
We contribute our success to the following pillars:
Efficient distribution & logistical infrastructure
Our depots in Kuwait, UAE, Saudi Arabia, and Qatar ensure we have proper reach across all markets making our marks within the arm’s reach of all the consumers. In UAE alone we have 867 on-premise distribution and 4,288 off-premise distribution outlets.
Efficient distribution tools
We have incorporated modern tools to support sales. This includes:
- Mobile Sales System: We have incorporated modern distribution tools to support sales, equipped with hand-held devices. Our mobile sales use enhanced technologies to record and track direct sales, deliveries, payments, and stocks. We support multiple divisions with our mobile sales. This helps us in managing the logistics and operations efficiently for all our partners.
- Vehicle Tracking System: Our vehicle tracking system provides reliable and accurate navigation data. We remotely track our vans using GPS technology to ensure and control maximum distribution and market coverage. We create events for the site visited, distance traveled, goods delivered, and generate reports based on these events.
- Route Management: Our routes are optimized to balance both travel time and service time. We assign and sequence sales service delivery days and create optimized routes to balance the route load. Re-routing our deliveries reduced travel distances by 35% hence reducing fuel costs.
- Reporting system: Correlates all the gathered data and provides the facility to create custom reports for smarter and informed business decisions. Enable business to look at the sales data in different dimensions including Route, channel, region brand SKU. Providing the ability to timely, actionable information.
State of the art warehousing & storage facilities
We control one of the largest warehouses and storage facilities across GCC which regularly undergoes a series of safety and quality checks. We have strategically located sales, stock, and distribution facilities including automatically powered shuttles to carry loads within all locations for ambient, chilled, and frozen products, which allows us to provide specific support service for all the food categories we operate in.
Deep-rooted relationships with supermarkets & retailers for partner brands
We pride ourselves on our strong relationships over the years with regional supermarkets and retailers. Our dedication to these flourishing relationships translates to premium shelf locations and brand awareness for our partners. We currently distribute the food items in major key retailers such as Sultan Center, Carrefour, Choithram, Danube, Spinneys Cooperatives, supermarkets, hypermarkets, mini-marts, and others.