Through decades of development, Mezzan has successfully built a deep understanding of its operating environment and consumer behavior, enabling it to identify opportunities to improve market reach and maximize profitability effectively.
Today, the group strives to become a leading player in each market it operates. Mezzan solidifies its current dominant position earned by business divisions and product categories and expanding into attractive markets while upholding international operations standards and keeps an eye out for investments and acquisition opportunities in the Gulf and Africa for consumer-based businesses.
STRATEGIC PILLARS FOR GROWTH
Grow scale by increasing capacity across business lines and identifying new opportunities for synergies within the group of companies.
Expand market coverage by penetrating new geographies and widening product offerings throughout the Gulf and other selected markets through acquisitions of consumer-based businesses in the region.
Increase product offerings into new adjacent and emerging categories.
Grow Market Share
Drive-up market share by constantly increasing visibility and investment in attractive sectors and markets.