- The tortilla chip line is now available in Kuwait, UAE, KSA, and Qatar
Kuwait, December 15, 2020 — Mezzan Holding KSC’s (BKSC: Mezzan) fully-owned subsidiary has rolled out its MEXITA tortilla chip product line across Gulf markets including UAE, KSA and Qatar, following the success of the brand in Kuwait. The full product range is now available at hypermarkets, supermarkets, minimarts and other retailers.
The MEXITA product line is managed by KITCO (Kuwait Indo Trading Company W.L.L.), a fully-owned subsidiary of Mezzan Holding. KITCO is a leading producer and distributor of a wide variety of salty snacks in the Gulf region including natural potato chips, corn puffs, tortilla chips, gourmet snacks, veggie chips and much more.
Mezzan Holding CEO, Mr. Garry Walsh said: “Following the success of other KITCO products in the Gulf, we are now gradually widening KITCO’s reach in the region and transforming KITCO into a household name loved by consumers of all ages and tastes. This expansion opens up MEXITA’s access to new markets and consumers, and enables us to take full advantage of Mezzan’s current capabilities and regional operations. KITCO is recognized as the number one brand in Kuwait in the salty snack category and we look forward to building on the strength of the brand’s legacy and seeing its popularity grow in our other operational markets.”
With a new brand identity and packaging, MEXITA’s product line of tortilla chips, has flavors specifically designed for local palettes. Two new flavors, Hot Chili & Lime and Sweet Chili Pepper, join the company’s current line which includes Nacho Cheese and Sweet & Sour. MEXITA tortilla chips are made of all-natural ingredients and contain no artificial colors, no preservatives, zero grams of trans fat, and are PHO-free.
Mezzan operates state-of-the-art production facilities in Kuwait, Qatar, the UAE, KSA and Afghanistan, and operates some of the largest warehouses and storage facilities in the Gulf region. Mezzan’s subsidiaries currently manufacture and distribute over 34,000 SKUs for leading global brands across the region.