Biggest Dettol Display in the Middle East

The sales Team of Jassim Al Wazzan, the distribution Partner for Reckitt Benckiser in Kuwait, built the biggest ever Dettol display in the Middle East in City Centre’s Salmiya Branch.

It covered a huge area of 72 square meters and went upto 10 meters in height. “It took an extraordinary effort of 10 hours by a dedicated team of 12 to execute this creative idea into reality“, said Mr. Kapil Khosla,  GM of Jassim Al Wazzan. They were awarded the best price in the “Best Display Category”  for this monumental effort during the RB Annual Sales Conference which concluded in May 09.